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Landing Page Creator in JoomMarketing

The Landing Page creator in JoomMarketing is where you will spend most of your time when creating a campaign.

Our campaigns are created most often by a series of specific targeted landing pages.

Here is a quick overview of the features of this creator:

  • Create your own Mobile Responsive landing pages with NO coding required, Simply Drag & Drop
  • Define what actions should take place when a lead opts in on a page
  • Create custom on page forms, or popup (2 step opt in) forms using drag and drop.
  • Assign payment options to a page.
  • Define what will appear next upon submission of the page
  • Assign leads to an auto responder/email sequence upon opting in on a page.
  • Add or remove tags to leads by their submission of the page or clicking links (call to actions)
  • Choose from a selection of pre-built templates
  • Create your own templates and import/export them
  • Embed a Live Webinar Player directly into your Landing Page
  • Add many useful ITEMS such as countdown timers, icons and more to create beautiful pages.

 When setting up the page, hover over any of the Settings Labels to get tool-tips explaining exactly what the option does. Most options are very self explanatory, and the large majority of our users have been able to create their own landing pages after watching our simple getting started video, and exploring the options, while using tool-tips to answer any questions about what an item does.

Primary Function of a Landing Page

Landing Pages are used to collect data from your leads, it might be a registration for the first time, or adding tags to leads, or even taking payment.

In JoomMarketing, we control this using one simple setting which can be found in 'Landing Settings -> Page Actions -> Primary Page Function'.

There is 3 Simple options to choose from here which are explained below. It is nessecary to understand this concept to effectively create pages:

Option 1) FORM: This option is used when you want to use a form to capture a leads details or add more information to a lead, or take payments.

By setting a landing page to FORM mode, you will need to either 1) Insert a form into the page using the FORM item or 2) Insert a button into the page and set the buttons ACTION ON CLICK setting to OPEN POPUP FORM.

Adding a form to the page will insert the form you have created in the form builder (also in the landing settings options), this will allow users to submit the form, and will perform any other options you select in the settings, such as sending the lead Auto Responder Sequences of emails, or adding/removing tags and much more.

Setting Open Popup form to a button on the page will instantly create a 2 step opt-in. This is one of the more highly converting methods of capturing information, instead of the form displaying on the page, it will popup in a on page modal popup, this popup can be edited in the landing page creator by pressing the "SHOW POPUP FORM LAYOUT" button at the top of the editor.

The page MUST be in form mode to take payments.

Option 2) CALL TO ACTION (aka CTA):  This option is used when you just want to record that a lead has clicked a specific button or link, enabling you to send new responders or modify tags on the lead.

Setting the page to CALL TO ACTION mode will give the page the ability that when a button on the page is clicked, it can append details to the lead, or assign them to new email auto responders. For example, you might have a page that advertises a series of marketing tutorial emails on a certain topic, by adding a button that says 'Yes! Send me these Emails', you could assign a set of auto responders to the lead, of course, this we can only do this if the lead is already in the system and being tracked, as such, CTA pages are usually found after a lead has opted in for something already, and it is a soft way to get leads to say YES to a new set of emails or topics on something, without having to request them to sign up again.

Option 3) DO NOTHING: This is generally used at the end of a funnel when there are no more pages.

This is most often used in Thank you Pages, or pages at the end of your funnel. This page will not submit data in any way, and does not usually contain buttons unless they are a manually entered URL link to another page on your website.

Tags, Tags Everywhere!

A common question we get asked is why, where and how to add tags, and why there are so many options to add them!

Firstly, Tags are the way we know where a lead has traveled previously, and what they have received in our campaigns, they offer us a reference we can refer to later in order to send people the correct auto responders.

JoomMarketing has the ability to tag leads in many scenarios.

There are 3 main ways to tag our leads.

  1. Tag on Submit: We can tag them on submission of a page, that is, if they submit a form, or click a call to action button or link. The best way to understand this, is that if we want to know if a tag has submitted a form or call to action, we would set to tag them in the landing page settings FORM/CTA section, we can even choose to remove tags here too!
  2. Tag on Email: We can also tag a lead in a responder sequence, the reason for having a tagging option here, is so we can verify if a lead had been sent a certain responder campaign before, for example an introduction to our business email series. We wouldn’t want to send this introduction series to them multiple times for example in future campaigns, so by setting a tag here, we can prevent people who already have a tag for example “Received introduction emails” from getting it again in future campaigns.
  3. Tag on Visit: We can add a tag on page visit, we can obviously only do this once a person has submitted their details and we have them as a lead in the CRM. JoomMarketing will track people who have clicked an email link from a campaign we have sent, or if they have already been traveling through our campaign, this is very useful if we for example, want to tag someone so we know they have SEEN an offer, but have not yet opted in. This way we can ensure we don’t keep sending them that offer in later campaigns, or we might offer them something different in later campaigns.



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